Marketing is a huge part of most businesses’ outreach. It’s here that you’ll manage how your firm comes across to outsiders, honing the type of impression you’re leaving with web users, consumers, and existing customers. So it’s little wonder that businesses spend so much time fine-tuning their marketing approach: it can often spell the difference between a successful year and an average one. In this article, we’ll be looking at what you can do to manage your marketing output from the top down to get the best return on your marketing investment in 2023.
Strategy
Top-down marketing management is all about strategy. You’ll not be talking too much about individual posts and how you should curate content; you’ll be thinking of the high-level overview of what your business should be doing to speak to more consumers on a more regular basis. Here, it’s sometimes worth bringing in consultants or tapping into your professional network for a little advice. Some firms choose to outsource entirely to agencies that manage marketing – though if you choose this option, it’s important that you’re able to learn from them as they address your social media strategy for 2022.
Trial and Error
In the marketing industry, trial and error are called A/B testing. If you’ve been in the industry for a while, you’ll know you can A/B test anything, comparing two different shades of green with two different messages for two different audiences. If you have the infrastructure in place to properly A/B test, you’ll slowly, over time, come to maintain the perfect marketing tone of voice and approach for the individuals you’re most excited about targeting. Still, this takes time – and it’s worth putting the software and personnel in place now in order to get this testing set up in your marketing team.
Social Media
The wonderful thing about social media marketing is that it’s largely free. Of course, you can choose to promote posts and pay for targeted advertising – and many firms do – but you can also post away from your company page without having to pay for the privilege of being seen and shared on the internet. The issue with social media marketing as a business is coordination and consistency, which can both be difficult to organize. That’s where software like SOCi comes in, helping you get to grips with your social media approach from the top level, lining up content for publishing at a later date. Another crucial aspect of social media marketing is the presentation and design of your content. This is where web designers in melbourne, or similar, play a pivotal role. Their expertise will create a visually appealing and well-constructed website for your business.
KPIs
As you’re trying to make your marketing output far stronger in the coming year, it’s important that you’re able to define exactly what success will look like for your firm. Is it acceptable to increase post engagement by 5% in the coming year? Do you want to see your Instagram page double its number of followers? Set up KPIs such as these in order to give your marketing team something to strive towards in the coming months.
These tips will help you revolutionize your approach to marketing as we head into a new year with distinct new opportunities for businesses.
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